Changing the Narrative

Senator Mike Brian is seeking re-election. The press has been putting out a series of articles on a scandal that involves him: a video surfaced showing him using an outdated term. Senator Brian's opponent, Frank Smith, has had to deal with some issues of his own, namely donations taken in from hate groups. Senator Brian wants to push back so his campaign employs Discoverage.

With Discoverage, he can prove that media coverage has been biased against him: he can start a new series of ads in which he shows how his story has been covered 10 times the amount of news-hours his opponent's story has, providing Discoverage certified data and shifting the narrative on his opponent. Using Discoverage Comparison tool, his campaign assesses which media outlets are covering his story more and starts targeting them with one-to-one interviews to fight the pre-conceived narrative.